Influence Culture International Marketing â€Myassignmenthelp.Com

Question: Discuss About The Influence Culture International Marketing? Answer Introduction Culture refers to the way of life of a given group of people or section of society in a certain environment. This way of life illustrates the means by which they believe they should or must carry out their daily activities, be it their social life, economic activities or even political activities. Culture can also be defined in terms of a country referred to as national culture, a specific unit in a community referred to as sub culture or a given business unit like a company, the organization referred to as corporate culture. Culture is learned depending on the environment and it includes the various norms and values set the cultural beliefs. International marketing, on the other hand, refers to the application of marketing principles and rules in more than one nation with an aim of making profits. It involves interaction between different local markets in different nations who are interested or form the list of member countries in the international market. Technological advancement in this recent times in both social and economic sectors has influenced the establishment of globalization which in the same way is developing to influence international marketing even to better levels. Growing business international links between many globalized and globalizing countries have ensured that different national cultures are incorporated in a way that each one of them feels established in the international market[1]. Marketers in the international market have embraced the aspect of cultural diversity and understood ways on how better they can be understood and improved. Example, the issue of the language barrier is very significan t and can only be dealt with if the marketer understands in a better way the cultural differences to help her or him develop the best marketing approach in order to record success. As a result, culture has a very big influence and role on the international market as discussed below. Influence of culture aspects Culture has various aspects that characterize the manner in which things are done. These aspects include language, norms, values, and beliefs of a specific cultural unit. Cultural aspects have a direct relationship with the level of success of a given organization and in this case the international market[2]. It plays a vital role in motivating the stakeholders depending on the type of culture influencing them. Among the various cultural aspects influencing international marketing are values and beliefs that tend to dictate the manner in which things are done as well as what the marketing stakeholders believe in using. In this case, international marketing involves putting up marketing links relating to different countries. Every country is different from the other and any international marketing manager with intentions of establishing business links should understand values and beliefs of each country. This is important to help the manager understand the ways in which members from t hat country behave and the means by which they carry out their business and also the type of resources they can comply to have and how to get them understand information about the resources in the market. Resource based theory is an aspect of a business that gives an overview of resources and capabilities of an organization or a given business platform like the international market. The theory indicates that a business success is characterized by the presence of required resources by the consumers and the means by which they learn and acquire the resource should be favorable. Resources refer to the valuable commodities that the consumers are intended to buy or rather purchase with an aim of satisfying their needs and improving the business[3]. Culture influences the type of resources to be sold to consumers from different countries as not all belief in using similar commodities which even at times vary with seasons. As a result, the international marketing manager should ensure customers from different countries are taken care of. Marketing capabilities refer to the means by which commodities are branded, advertised and also distributed to reach consumers from different cultural group s or settings. Impact of culture on successful international marketing Culture influence in international marketing has been significant enough to enhance its success. With globalization, education, technical advancement, and sharing of knowledge have been key in enhancing this success in line with the existing cultural diversity[4]. This is because, with the proper understanding of the existing diversity in the cultural beliefs and globalization experienced in the international market, people have experienced unity and development. Pragmatism has been enhanced through culture where people even from different backgrounds respect other traditions, despite one believing in a different tradition, with cultural integration in the international market he or she becomes a respecter of other traditions. Individualism has also been positively impacted as a result of the culture in that people are able to care about others. Example, a manager in the international market cares for a consumer even if he or she is from a different cultural group by providing what he or she requires from the market. The level of personal indulgence, as well as greed, has reduced to manageable levels[5]. Individuals in the international market whether employees or employers are not lead by their own values but the values and beliefs of other people. This is important as it has significantly enhanced the levels in which people control their desires at the expense of others positively. Other impacts include positive response to power in a way t hat all cultural groups are equally treated according to their beliefs and values. Conclusion Findings from the above discussion indicate that culture and international marketing success are related. For any international market platform to be a success, the managers should not only understand the cultures of the member countrys but also learn ways on how well to deal with the cultural diversity. Culture motivates both the employers and the employees in serving consumers and suppliers at the international level. The lesson to learn here is that an international marketer should at all times be willing to learn, understand and respect the cultural diversity in order to always enhance success. To help improve international market even to better means, managers should invite all different cultural groups to participate as a way of diverging the various cultural marketing ideas. References Darley, William K., Denise J. Luethge, and Charles Blankson. 2013. "Culture and International Marketing: A Sub-Saharan African Context." Journal Of Global Marketing 26, no. 4: 188-202. Business Source Complete, EBSCOhost (accessed September 14, 2017). Hoppner, Jessica J., David A. Griffith, and Ryan C. White. 2015. "Reciprocity in relationship marketing: a cross-cultural examination of the effects of equivalence and immediacy on relationship quality and satisfaction with performance." Journal Of International Marketing no. 4: 64. Academic OneFile, EBSCOhost (accessed September 14, 2017). Kumar, Rajesh, and Gerardo Patriotta. 2011. "Culture and International Alliance Negotiations: A Sensemaking Perspective." International Negotiation 16, no. 3: 511-533. Business Source Complete, EBSCOhost (accessed September 14, 2017). Pereira, Vijay, and Ashish Malik. 2015. "Making sense and identifying aspects of Indian culture(s) in organisations: Demystifying through empirical evidence." Culture Organization 21, no. 5: 355-365. Business Source Complete, EBSCOhost (accessed September 14, 2017). Pinto, Claudia Frias, Fernando Ribeiro Serra, and Manuel Portugal Ferreira. 2014. "A Bibliometric Study on Culture Research in International Business." BAR - Brazilian Administration Review 11, no. 3: 340-363. Business Source Complete, EBSCOhost (accessed September 14, 2017). Samaha, Stephen A., Joshua T. Beck, and Robert W. Palmatier. 2014. "The Role of Culture in International Relationship Marketing." Journal Of Marketing 78, no. 5: 78. Complementary Index, EBSCOhost (accessed September 14, 2017) [1] Darley, William K., Denise J. Luethge, and Charles Blankson. 2013. "Culture and International Marketing: A Sub-Saharan African Context." Journal Of Global Marketing 26, no. 4: 188-202. Business Source Complete, EBSCOhost (accessed September 14, 2017). [2] Pereira, Vijay, and Ashish Malik. 2015. "Making sense and identifying aspects of Indian culture(s) in organisations: Demystifying through empirical evidence." Culture Organization 21, no. 5: 355-365. Business Source Complete, EBSCOhost (accessed September 14, 2017). [3] Pinto, Claudia Frias, Fernando Ribeiro Serra, and Manuel Portugal Ferreira. 2014. "A Bibliometric Study on Culture Research in International Business." BAR - Brazilian Administration Review 11, no. 3: 340-363. Business Source Complete, EBSCOhost (accessed September 14, 2017). [4] Kumar, Rajesh, and Gerardo Patriotta. 2011. "Culture and International Alliance Negotiations: A Sensemaking Perspective." International Negotiation 16, no. 3: 511-533. Business Source Complete, EBSCOhost (accessed September 14, 2017). [5] Samaha, Stephen A., Joshua T. Beck, and Robert W. Palmatier. 2014. "The Role of Culture in International Relationship Marketing." Journal Of Marketing 78, no. 5: 78. Complementary Index, EBSCOhost (accessed September 14, 2017).